Every year, Whole Foods hosts a gathering. Unlike Battle gatherings, the police are rarely called. In 2016, the intensive 3-day Whole Foods Market Annual Gathering was hosted by its Florida region, during which dreadlocked professionals from around the world descended upon The Epic Hotel in Miami to talk tahini. Battle was called upon to create the welcome video, but our involvement went well beyond scripting, shooting, and editing. We distributed questionnaires and interviewed key Whole Foods employees and vendors in advance. We traveled to and shot footage of suppliers like Zak the Baker, Keys Fisheries, and Funky Buddha Brewery. We brought in client teams to plan and execute. We ate, drank, and slept Whole Foods for many weeks, and – in the end – we rocked it.