There’s specialized software for everything; graphic design, accounting, your intestines. Yes, if you’re a gastroenterologist, there are very targeted and very powerful software suites just for you. When Olympus made the decision to sunset its gastroenterology software, EndoWorks, it tapped two companies for its customers to switch to. One of them was beloved Battle client, gMed. We created this illustration-based video to highlight gMed’s selection as a preferred vendor and to simplify what can be its quite complex customer benefits. It was a core piece of a larger awareness campaign that included direct mail, email marketing, display ads, and a website presence.