This is a first; a client that tells us to suspend our marketing efforts because we’re generating too much business for them. No lie. This happened. Whole Foods Market has twenty-six stores in Florida. When they recently opened a shiny, new one in Tallahassee, Battle was called upon to make noise and drive foot traffic. Our Google AdWords campaign promoted a $10 coupon for every $50 spent, and due to unprecedented conversion, had to be paused midway through its first month. We achieved an average click-through-rate (CTR) approaching 16%. The average CTR on Google AdWords? It hovers around 2%. The store open? It was a resounding success. Don’t take our word for it - look at the photographic evidence!