New Donor Campaign

CSL Plasma is a company that is driven by the goodwill of others. It relies on the donation of plasma to manufacture life-saving therapies – this means it relies on foot traffic to its brick and mortar donation centers to succeed. Battle was tasked with wielding the power of the interwebs to swing those donation center doors wide open. The results? Wow.

Battle initiated a exhaustively researched and extensively applied Search Engine Marketing (SEM) campaign via Google and Bing. The campaign was highly targeted to both donation center demographics and locations, from Manhattan to Memphis, St. Louis to Salt Lake City. We’ll skip over some of the secret sauce bits and campaign intricacies, but the results have been and continue to be mind-bendingly good. Ridiculous conversion rates (over 50%), unheard of click through rates (over 7% on average), and new donor growth for CSL that is spiking across the country – (some centers by as much as 57%).

Client

  • CSL Plasma

Capabilities

Services

  • Design
  • Messaging
  • Search Engine Marketing (SEM)
  • UI Design
  • Video
Royal Caribbean

Royal Caribbean Entertainment Website
CSL Plasma

CSL Plasma Center Rebrand
Cognex

Cognex New Hire Recruitment Campaign
thplasma

thplasma Branding & Online Marketing
Lund International

Lund International
Belmor

Belmor Website
Cognex

Deep Learning Video
ChronWell

ChronWell Explainer Video
Jordan Jack

Jordan Jack Website
CSL Plasma

CSL Plasma 200th Center Video
Campus Management

Campus Management 2018 Insight Video
Jordan Jack

Jordan Jack Video
Campus Management

Campus Management Rebrand
Modernizing Medicine

Modernizing Medicine Online Marketing
Jordan Jack

Jordan Jack Brand
ChronWell

ChronWell

Cognex

Cognex Boldly Go
Cognex

Product Launch Trailer
3N2

NuFit Social Promotion

Whole Foods Market

Thanksgiving Promotion
CSL Plasma

AR Event Experience
Whole Foods Market

Tallahassee Store Open
CSL Plasma

New Donor Campaign
University of Michigan

Ross School of Business Animation
Whole Foods Market

“Welcome to Florida” Video
Roll-N-Lock

Brand Anthem Video
JKG Group

ProSpec XL Video
gMed

gMed Olympus Partnership Video
Chromalloy

Chromalloy Corporate Video
Campus Management

"Driving Performance" Video
CSL Plasma

Website Design
Campus Management

Smart Board Presentations
Campus Management

CampusNexus Identity
e-Builder

e-Builder Rebrand
Whole Foods Market

Local Vendor Profile Videos
Cognex

Automotive Industry Solutions Video
Miami Dolphins

Miami Dolphins Experience Videos
Carnival

Fun Ships Live Webcams
gMed

gInsights & gGastro Videos
Cognex

Cognex Logistics Video
ADT

Adventure to Santa Animations
Whole Foods Market

Flavors of Florida Social Campaign
Roll-N-Lock

Website Design & Development
3N2

Rival Content Marketing
e-Builder

Website Design & Development
3N2

Website Design & Development
ADT

ADT Canopy Branding
3N2

LoPro & DOMN8 Branding
gMed

gMed Integrated Campaign
Roll-N-Lock

Roll-N-Lock Rebrand
3N2

2015 Product Catalog
3N2

2014 Product Catalog
CSL Plasma

iGive Rewards Program
Campus Management

CampusInsight User's Conference
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