Do you know where you need to look to find the very best tech talent? Planet Earth. That’s right – when you’re a company as ahead-of-the-curve as AI and automation wizard Cognex, the search for talent is expansive; global and never-ending. The fact that Battle’s ‘Make the Future’ recruitment campaign has been as effective and enduring (3 years running) as it has in increasing both eyeballs and job applicants is a genuine feather in our cap. This has been an expansive creative campaign that has enjoyed tremendous results – Battle built the foundation, driving both concept and copy, and extended with custom photography, 3D and some super snazzy composited mograph, video, a fully featured mini-site, print and environmental design, and online advertising.