It’s hard to tell one truck brand from another. They’re all built tough with premium style and performance. They’re all rugged and dependable. They’re all woefully uninspiring. When Battle was tapped to represent Roll-N-Lock, the first order of business was to reimagine the brand. This meant polishing and refining, but most importantly it meant differentiating. We accomplished this by focusing on the customer: Who they are, what they do, and how Roll-N-Lock improves their lives. The result was an identity, messaging, and visual framework that resonated with their market and firmly solidified them as one of the world’s most trusted truck bed cover manufacturers.