gMed Integrated Campaign

The Internet can make anything sexy: Milo Yiannopoulos, quantitative easing, gastrointestinal health – and Battle-client gMed is definitely leveraging web-fueled digital tech to help gastroenterology centers around the nation discover their swagger. In an effort to showcase gMed’s pioneering technology, Battle launched an integrated marketing campaign centered around a media-rich, campaign-specific web presence. Offline traffic was driven online via a highly targeted direct mail campaign, while online, AdWords was leveraged to funnel clicks galore. Visitors to the campaign website were invited to take an office-efficiency-assessment app for a spin, and enjoy creative content that included animated storytelling and interactive infographics populated by custom illustrations.

Client

  • gMed

Capabilities

Services

  • Animated Video
  • Branding
  • Copywriting
  • Direct Mailer
  • Illustration
  • Messaging
  • SEM
  • SEO
  • UI Design
  • Web Development
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