Hug the Monster! Battle partnered with CrushTank to brand and package Monstera – CrushTank’s yummy private label Napa Valley cabernet sauvignon. The goal was to develop a brand that is accessible, instantly recognizable, memorable and chatter-worthy. If the buzz surrounding Monstera is any indication, we succeeded. We have yet to nickname the cuddly critter that resides on the front label – send us your ideas and, if we choose yours, we’ll send you a bottle. Cheers!
Monstera Branding
Overview + Challenge
Services Provided
