Methodology

D1 Discovery

Before strategy or creative are discussed, we immerse ourselves in our clients' business. We perform a comprehensive marketing/technical audit, comb industry research and interview key client stakeholders to achieve a deep understanding of how marketing efforts marry to business goals, assess where opportunities and challenges lie and determine measurement systems for tracking success.

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D2 Design

Leveraging the information gathered in the Discovery phase, Battle begins work on the framework of the engagement — the strategic blueprint for client success. This can be as simple as a storyboard, wireframe or style guide or as complex as a fully integrated marketing plan for multiple business organizations. Whatever the scope, designing a framework that is straightforward, agreed upon, ensures brand consistency and is fully capable of being implemented is essential.

D3 Development

In the Development phase, the Design vision becomes tangible. Copy and code are written, video is shot, advertising and collateral are laid out, concepts come to life. Milestones are worked toward and regular review sessions are held wherein key stakeholders ensure that all established standards are adhered to and all deliverables are on point and on schedule.

D4 Distribution

Successful distribution relies heavily on the ongoing measurement, testing and refinement of marketing materials and is the key to any effective project or campaign. Our ability to enhance market penetration through effective media strategy and cross-promotion insures that our clients' brand and/or marketing message is received at the right time, in the right place, and by the right audience.