Royal Caribbean Cruise Lines – “Two Vacations”

Overview + Challenge

What’s better than one vacation? Yep, you got it – two vacations. Now, what if you could roll two vacations into one? Kapow. Fun city. Royal Caribbean did just this in partnering with Universal Studios to provide vacationers with a two-for-one, surf and turf extravaganza. Battle was named the agency partner for the promotion, rolling it out across a number of channels, including a multi-language consumer website, two travel agent websites, print-based travel agent tools and a potpourri of banner advertising.

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Royal Caribbean Cruise Lines – Two Vacations