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Battle Shows Midas Touch at 2012 ADDYs

Posted on 03.06.2012 by Battle / Comments: (0)

Here’s a secret – Gold ADDY Awards aren’t really made of gold. We wish they were. Because if they were, we could say “Gold ADDY Awards aren’t really made of gold. They’re made of creative blood, sweat, and tears.” But, we can’t say that. Because they’re not. Made of gold.

In any case, at the recent 2012 ADDY Awards, Battle put on a dazzling display of creative alchemy, parlaying our collective blood, sweat and tears into 12 Gold ADDY Awards as well as a Best of Show for Interactive marketing. Yes, the spoils were gratuitous and left us feeling a bit drunk and giddy. Actually, the free flowing booze left us drunk. The Awards left us giddy. We also walked away with 6 Silver Awards, which should all have been Gold – those judges are crazy.

And, now…without further ado…your 2012 Battle ADDY Awards:

Best of Show – Interactive
My3N2 – 3N2 Online Customizer

Gold Addy Awards
3N2 2012 Catalog – Product or Service Sales
3N2 Online Customizer – Websites, Consumer HTML/Other
3N2 Crash the Game – Animation or Special Effects
3N2 Online Customizer – Interactive Multimedia
Pioneer Records Management Video – Animation or Special Effects
Pioneer Records Management Website – Websites, Consumer HTML/Other
Holiday Hooch – Campaign
Holiday Hooch Animation – Creative Services Industry Self Promotion
Battle Website – Creative Services Industry Self Promotion
CrushTank Branding Campaign – Consumer, Regional/National
Monstera Integrated Brand Campaign – Consumer, Regional/National
GazziliWorld Words Video – Audio/Visual Sales Presentation

Silver Addy Awards
Florida Power & Light Hybrid Solar Power – Animation or Special Effects
Royal Caribbean Productions Website – Websites, Consumer HTML/Other
Sol, Inc. Website – Websites, B-to-B HTML/Other
CSL Plasma 360 Donation Process Video – Audio/Visual sales Presentation
CSL Plasma Loyalty Campaign – Consumer, Local
CSL Plasma Your Donation. Any Location. Consumer, Regional/National

Battle Shrinks the Planet

Posted on 03.06.2012 by Battle / Comments: (0)

For better or for worse, the days of Battle being the clichéd “5 man shop” are long gone. Today, we have a global client base, and talent located in London, New York, Osaka – even the booming metropolis of Townsend, Tennessee. So – how to bring all of these creative reprobates together for a virtual evening of unapologetic self -congratulation and drunken hob knobbery?

Go Guerrila.

For this year’s ADDY Awards, we dipped into Battle’s well of technical expertise to shrink the planet – on the cheap. We streamed the event live from an iPhone to Justin.TV, which was then shared via HD Faces in GoToMeeting. Abracadabra – virtual attendance at a live event. This allowed Battle cheerleaders in Tennessee and Cincinnati to watch while tornadoes swirled overhead and in London to shout “Fuck, yeah” at 4AM while their loved ones pleaded with them to go to bed.

The experiment was an unparalleled success. Next year, we are going to send one intern with a helmet cam and briefcase (for the loot).

Battle Launches Royal Caribbean Productions Website

Posted on 02.16.2012 by Battle / Comments: (0)

Ahoy. Probably one of the last things you would expect to do on a big boat is enjoy a Broadway-caliber production of Chicago or Hairspray. Well, on Royal Caribbean Cruise Lines (RCI), you should expect the unexpected. When the South Florida swashbucklers do anything, they do it big, they do it well, and they do it with gusto. And, when it came time to refresh their onboard entertainment website they not only did it with gusto, they did it with Battle.

Battle works with organizations throughout the Royal Caribbean family, and has worked with Royal Caribbean Productions (RCP) since 2002. RCP is responsible for producing every ounce of the award-winning entertainment onboard RCI’s fleet of over 30 ships. They manage an army of performers and technicians and pump out theatrical pyrotechnics that reap industry accolades year-after-year. The RCP website has long been a valuable recruitment tool and a showcase for onboard shows and keeping content current and on-brand is a must.

The latest website iteration comes packaged with show video, audition alerts, a super duper CMS, and a much, much needed alignment with the corporate brand.

As always, we remain honored to play stowaway on RCI’s fantastic voyage. Check out the site at royalcaribbeanproductions.com

UV INDEX: 11 EXTREME