Great news on the new-client front – Battle recently signed an agreement to become the agency of record (AOR) for CSL Plasma, a global leader in plasma collection. As AOR, we will be responsible for all aspects of brand development and marketing, including creative, media and strategy.
CSL Plasma is one of the World’s largest collectors of human plasma, with over 75 plasma donation centers located throughout the United States and Germany.
Battle co-founder and celebrated rogue, Michael Murphy, feels it’s a perfect fit; “CSL Plasma is an industry leader that has, up until recently, been bound to a narrow range of traditional marketing channels. Battle is excited about leveraging our branding and integrated marketing expertise to revisit and reapply the CSL Plasma brand, open the door to new channels such as social and mobile, and employ campaign measurement systems to prove ROI.”
