For better or for worse, the days of Battle being the clichéd “5 man shop” are long gone. Today, we have a global client base, and talent located in London, New York, Osaka – even the booming metropolis of Townsend, Tennessee. So – how to bring all of these creative reprobates together for a virtual evening of unapologetic self -congratulation and drunken hob knobbery?
Go Guerrila.
For this year’s ADDY Awards, we dipped into Battle’s well of technical expertise to shrink the planet – on the cheap. We streamed the event live from an iPhone to Justin.TV, which was then shared via HD Faces in GoToMeeting. Abracadabra – virtual attendance at a live event. This allowed Battle cheerleaders in Tennessee and Cincinnati to watch while tornadoes swirled overhead and in London to shout “Fuck, yeah” at 4AM while their loved ones pleaded with them to go to bed.
The experiment was an unparalleled success. Next year, we are going to send one intern with a helmet cam and briefcase (for the loot).